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WebKey Takeaway. Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. Companies try to make the physical factors in which consumers shop as favorable as possible. WebThese forces make up a company’s external marketing environment, which, as you can see in Figure 9.14 “The Marketing Environment”, we can divide into five sets of factors: Political and regulatory. Economic. Competitive. Technological. Social and cultural. Figure 9.14 The Marketing Environment. WebStep 3: Calculate Potential Sales. You now have a more realistic figure that represents how popular your product or service could be to your target market. Use this data to decide whether your product is worth the … tsa carry on medication rules